As an Art Director at Five by Five Global, I had the opportunity to collaborate with Irvine Company Office Properties on a remarkable project. Our goal was to create a seamless and user-friendly experience for individuals searching for their ideal office workspace, particularly during the challenging times of the pandemic.
Drawing inspiration from the company's new modern brand refresh, we embarked on a journey to revitalize the landing pages and search engine, ensuring that every interaction was intuitive and engaging. Through a strategic blend of Art Direction and UX design, we aimed to empower users to effortlessly navigate and discover the perfect workspace to suit their needs.
By meticulously crafting a visually captivating interface and employing user-centric design principles, we elevated the user experience to new heights. Our focus was to provide a platform that not only reflected the company's refreshed brand identity but also facilitated a seamless journey for users, fostering a sense of confidence and ease throughout their search.
The synergy between Art Direction and UX design was key to our success. Leveraging our expertise in both disciplines, we ensured that the visual elements aligned harmoniously with the functional aspects, resulting in a cohesive and impactful user experience. The refreshed design not only enhanced the company's online presence but also played a vital role in driving conversions and helping users find their ideal office space with ease.