Fireside Chat’s Mother’s Day Beauty Campaign
Client: Lancome
Partners: PR Agency Autumn, Amazon
Partners: PR Agency Autumn, Amazon
Role: Art Director at Dear Freeda
Objective:
To create an engaging demonstration video highlighting Lancome’s shoppable feature on Amazon's desktop UI for Fireside Chat’s Mother’s Day Beauty campaign.
To create an engaging demonstration video highlighting Lancome’s shoppable feature on Amazon's desktop UI for Fireside Chat’s Mother’s Day Beauty campaign.
Approach:
My team and I collaborated closely with Autumn and Amazon to develop a cohesive visual language that showcased the beauty of Lancome’s products. The focus was on creating a seamless integration of the shoppable feature within the video to enhance user experience.
My team and I collaborated closely with Autumn and Amazon to develop a cohesive visual language that showcased the beauty of Lancome’s products. The focus was on creating a seamless integration of the shoppable feature within the video to enhance user experience.
Execution:
Visuals and Motion Graphics: Each frame was meticulously designed to make Lancome’s products stand out in the crowded online marketplace.
Shoppable Feature: Seamlessly integrated into the video, highlighting its functionality within Amazon’s desktop UI.
Outcome:
Through collaborative efforts and meticulous art direction, we successfully brought the campaign to life. The captivating visuals and motion graphics enhanced the user experience on Amazon, effectively showcasing Lancome’s shoppable feature.
Through collaborative efforts and meticulous art direction, we successfully brought the campaign to life. The captivating visuals and motion graphics enhanced the user experience on Amazon, effectively showcasing Lancome’s shoppable feature.
