Chicago’s Lula Café—beloved for its farm-to-table menu and stylish yet approachable atmosphere—completed a major expansion in 2011. Working alongside with Nitewerk, we designed a brand refresh for the Logan Square restaurant. A logo system that represents the restaurant’s dual identities: a casual daytime café and a destination for upscale nighttime dining. It pairs bold typefaces with graceful ones and contrasts neon drink menus with the chic, muted palette. In this project, I designed the postcards, buttons, and menu.
![](https://cdn.myportfolio.com/daffad0a79ad16e060be2fc8f6cba03e/ef006161-9ca1-4ede-9a9e-d892a328d2d8_rw_1920.jpg?h=bbfcb2835b8d9e9b5eeb1035c9b5bb62)
![](https://cdn.myportfolio.com/daffad0a79ad16e060be2fc8f6cba03e/fa0b4dd9-2864-45bf-9de5-d20ba7738e52_rw_1920.png?h=d35ddc42068a17f7bb9d6cf3baaba7d7)
![](https://cdn.myportfolio.com/daffad0a79ad16e060be2fc8f6cba03e/b31b32a6-b89b-441b-bd9c-80ae59c2b797_rw_1920.jpg?h=a958da9aaab4203ffedfec4cbda07e4f)
![](https://cdn.myportfolio.com/daffad0a79ad16e060be2fc8f6cba03e/f0cbf698-44dd-4795-8dd7-3500b45bb297_rw_1920.jpg?h=882dba13b175182e0372b8c8de10c541)